Sales & Marketing Council

A council of CBIA Collier Building Industry Association

Sales & MarketingCouncil

The sales and marketing division of CBIA. The goal of this council is to connect people and help build careers through education, information, resources, and networking. Whether you are a builder, a sales or marketing professional, or a supplier to the industry, the Sales and Marketing Council will keep you and your business growing.

01 / Next up

Neon Moon, a Western Gala

The 2026 Sand Dollar Awards. Saturday, September 19, at The Ritz-Carlton, Beach.

Neon Moon, A Western Gala. 2026 Sand Dollar Awards, Saturday, September 19, 2026. Title sponsor Borelli Construction of Naples.
A Western gala · Members only

Saturday
September 19

5:30 Cocktails · 6:30 Dinner

Dress code

Western formal wear. Seating is limited. Call (239) 436-6100 to be added to the waitlist.

Where
The Ritz-Carlton, Beach
280 Vanderbilt Beach Road, Naples, FL 34108
What
The largest and most prestigious awards program recognizing excellence in building, interior design, landscape design, marketing and advertising.
Who
CBIA members and their guests. Presented by the Sales & Marketing Council.
Event details
Title sponsor
02 / What membership gives you

Four ways the SMC pays off

Membership is open to anyone whose firm is a member of the Collier Building Industry Association. The council runs the Sand Dollar Awards, the Industry Panel and the annual Toy Drive, and your dues also carry a national membership.

Network

Meet peers and potential customers on a professional and social basis. Join others on an SMC Committee, which invites participation by all members. Connect with like-minded sales and marketing professionals locally, statewide and nationally.

Education

Stay on top of changing trends through practical sales training, national certification and motivational speakers. Earn designations that increase your annual sales.

Awards & Recognition

SMC membership allows you to enter the Annual Sand Dollar Awards, recognizing those who have made impressive contributions to new home sales and marketing in the CBIA area.

National Membership

Membership in the National Sales and Marketing Council is included in your SMC fee, bringing the Million Dollar Circle Awards, The Nationals, the NSMC hotline and its research library.

Click Here to See Upcoming Events

03 / Special programs

What the council runs

Brews and Barbecue BashBrews & Barbecue Bash

The council's annual social, held at a member location. Builders, suppliers and sales and marketing professionals in one event, with no program to sit through.

Building Trade Exchange (BTX)

A one day connect event that pairs builders and interior designers with trade partners through short, scheduled Quick Connect meetings, breakfast networking and an evening reception. Produced with the Lee Building Industry Association and the Lighting Experience Center. Chaired by Lynne Stambouly.

Educational SessionsEducational Sessions

Practical sessions built from what members actually ask for, plus national certification courses toward the Certified Sales Professional, Certified New Home Marketing Professional and Master in Residential Marketing designations.

CBIA Holiday HappeningHoliday Happening

CBIA’s annual holiday event, produced with the SMC, on December 15, 2026. At the Holiday Happening we install the CBIA and CBIF Boards of Directors, thank our past board members, acknowledge our volunteers, and present the Associate, Builder and Women of Distinction awards.

2026 CBIA Building Industry PanelIndustry Panel

A very popular annual event presented by the SMC, bringing county leadership and industry principals in front of the membership. Sponsorship is $500 and includes your company name and logo on all flyers, advertisements and notices, recognition during the event, and signage on site.

Parade of HomesParade of Homes

Collier County's showcase of new homes, presented by CBIA at paradeofhomesnaples.com. The SMC supports the program, which draws entries from builders across the county each year.

Sand Dollar AwardsSand Dollar Awards

The largest and most prestigious awards program recognizing excellence in building, interior design, landscape design, marketing and advertising. The SMC organizes this annual event, and judging is conducted virtually.

Toy DriveToy Drive

The council takes part in the annual Toy Drive, which benefits over 1,200 students from Collier County Public Schools.

04 / Leadership

2026 Board of Directors

Mark Monastiero
2026 Chair
Mark Monastiero
Robyn BonaquistFHBA 3rd Vice President
Mike Bone
Violeta Cordova
Jennifer Evans
Shelley Hobbs
Claudine Leger-Wetzel(Honorary Member)
Jackie Nelson
Nick Radick
Kim Schiller
Jessica Schneider
Kathy Smart
Lynne Stambouly
Blanca Vasquez-Zurawskyj
Peggy Wilson(Honorary Member)
Meegan Wyatt
Gabi Zenuto
05 / Membership

Join the SMC now

$100per year

Who can join. Membership is open to anyone whose firm is a member of the Collier Building Industry Association.

How to join. Complete the application, note the person who sponsored your membership, and return it with payment of $100.

Questions? Call the CBIA office at (239) 436-6100.

Download the application

  • Entry to the annual Sand Dollar Awards
  • SMC committees, the Brews & Barbecue Bash, the Industry Panel and the Toy Drive
  • Practical sales training, national certification and designations
  • National Sales and Marketing Council membership included
  • A network of sales and marketing professionals, locally, statewide and nationally