Sales & Marketing Council

This council is the Sales and Marketing division of the CBIA. The goal of this council is to provide the building industry with sales and marketing assistance, as well as education. Whether you are a builder, a sales or marketing professional or a supplier to the industry, the Sales and Marketing Council will keep you and your business growing.

SMC: 2019 Board of Directors
Chairperson: Jo Carter, Vogue Interiors
Robyn Bonaquist, B-Squared Advertising; Cali Clardy, Refined Builders & Construction; Violeta Cordova, Cordova Cleaning Services Inc; Jennifer Evans Home & Design Magazine; Kaleigh Grover, Naples Illustrated; Shelley Lund Hobbs, Florida Weekly; Jackie Nelson, Clive Daniel Home; Win Peniston, London Bay Homes; Nick Radick, Knauf-Koenig Group; Sherri Rozzi, Florida Design; Jessica Schneider, Robb & Stucky; Kerry Shields, Collins & DuPont Design Group; Heather Thompson, iStar/Naples Reserve; Peggy Wilson, Wilson Creative Group; Claudine Leger-Wetzel; Stock Development.

Click here to see Sales & Marketing Council Members


Click the link below to join the Sales and Marketing Council.

Click here to see the SMC brochure

Join the SMC! Click here for an SMC Membership Application

Membership Specifics

Membership in the Sales and Marketing Council is open to anyone whose firm is a member of the Collier Building Industry Association (CBIA). Simply complete the application, noting the person who sponsored your membership and return it along with a check in the amount of $60. If you have any questions regarding Membership please call 239-436-6100.


Meet peers and potential customers on a professional and social basis. Join others on an SMC Committee which invites participation by all Members. Seize this opportunity to work with people you want to meet and do business with.


Increase your effectiveness and stay on top of changing trends through practical sales training programs, national certification and motivational speakers.

Awards & Recognition

Increase motivation through SMC’s special Sales Awards. Our local awards promote recognition of those who have made impressive contributions to the field of new home sales and marketing in the CBIA area.

Special Programs

The Sand Dollar Awards is the largest and most prestigious awards program recognizing excellence in Building, Interior Design, Landscape Design, Marketing and Advertising. The SMC organizes this annual event.

The Industry Panel is a very popular event presented by our SMC. The annual event is available for sponsorship for $500. Event sponsors receive their company name and logo on all flyers, advertisements and notices, recognition during the event and signage at the event.

National Benefits

Membership in the National Sales and Marketing Council is included in your SMC membership fee. Some of the benefits of this include:

  • A free annual subscription to Sales and Marketing Ideas magazine.
  • Ability to enter and participate in the Million Dollar Circle Awards, the SOLD Awards and the largest national sales and marketing competition in the industry, the National Sales and Marketing Awards.
  • Tough questions can be answered by NSMC’s national network of experts who volunteer to be part of a special HOTLINE program. (800) 368-5242.
  • Tap into the latest data at the NSMC Library. Upon request, they will mail you whatever you need from a collection of industry magazines articles, book excerpts and educational materials on any marketing or sales topic from advertising to telemarketing.